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Brand Marketing and Guidelines

1. Intro

  Please be sure to read these guidelines first before using any brand assets.

  Although zerrow distributes some of its technology under open-source licenses, the zerrow brands are not distributed under the same licenses.

  The following zerrow "Brand Assets" are copyrighted material, and you may only use them in accordance with the policy detailed below:

  The zerrow logos, word mark, icon

  The zerrow name

  Other visual assets produced by zerrow

2. What you may do

  You may use zerrow's Brand Assets when you are:

  Referring to our products and services

  Linking to our official site or products, such as "Lending on zerrow"

  Announcing an official partnership, but only if you have official approval by a qualified member of the zerrow team

  For information on other uses of our Brand Assets, please reach out at

3. What you may not do

  We firmly believe in the open-source ethos of Web3 but protecting the zerrow brand is extremely important for our users' security, so that users know what a genuine product/endorsement is and what isn't.

  Here are a few examples of forbidden uses of our Brand Assets:

  Don't use our Brand Assets in your products' name, logo, NFTs, etc.

  For example, making an app called "ZERROW CAR" or "ZERROW BIKE" are not allowed.

  Don't use the zerrow logo in whole or in part as part of your products' logos, marketing material, website, or other.

  Logos with a strong resemblance to the zerrow Icon are also forbidden.

  Don't use our Brand Assets to create digital or physical products for sale, including but not limited to:    Merchandise ("Swag") NFTs Other products

  Don't create derivative names that imply official endorsement

  For example, don't make a social media group called " zerrow Spain" - this sounds official. " zerrow Fans of Spain" may be permitted.

  Don't change or adapt our Brand Assets in any way

  Use the logos and other assets exactly as provided. Do not change the colors, reassemble, abbreviate, or change these assets in any way.

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